{"id":32870,"date":"2022-06-06T16:15:03","date_gmt":"2022-06-06T15:15:03","guid":{"rendered":"https:\/\/gojuteinternational.com\/?p=32870"},"modified":"2023-08-16T14:20:19","modified_gmt":"2023-08-16T13:20:19","slug":"why-your-business-should-be-using-merch","status":"publish","type":"post","link":"https:\/\/gojuteinternational.com\/en\/resources\/why-your-business-should-be-using-merch","title":{"rendered":"Why your Business Should be Using Merch"},"content":{"rendered":"<p>Defining a marketing strategy revolves around communicating your brand\u2019s message to its audience. You will no doubt have many tactics in your tool box but one that is often overlooked is merchandise.<\/p>\n<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic.png 940w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic-300x251.png 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic-768x644.png 768w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic-600x503.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>And yet it\u2019s one of the most effective ways to reach new customers and build loyalty.<\/p>\n<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/<br \/>\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h2>Branded merchandise strategies<\/h2>\n<h3>1. Brand awareness<\/h3>\n<p>Next time you\u2019re out and about, look at the people around you \u2013 what brands can you see on their clothes and bags? From jute shopping bags to t-shirts and cotton totes, brands\u2019 messages are being shared all over the world via printed merchandise.<\/p>\n<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/<br \/>\n.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/04\/GJ201_Soley-Organics_Extra-Small-Cotton-Drawstring-Bag-300x300.jpg\" alt=\"GJ201_Soley-Organics_Extra-Small-Cotton-Drawstring-Bag\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/farm-shop-colour-jute-bag-trans-sq-1-300x300.png\" alt=\"colourful farm shop printed natural jute bag\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Tarquins-Cornish-gin-bag-trans-sq-1-300x300.png\" alt=\"Tarquin&#039;s Cornish gin printed bag\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/wildflower-magazine-jute-bag-trans-sq-1-300x300.png\" alt=\"wildflower magazine printed jute bag\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/05\/GJ8BB_Mad-Squirrel_Beer-Bottle-Bag-300x300.jpg\" alt=\"GJ8BB_Mad-Squirrel_Beer-Bottle-Bag\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/05\/GJ019_I-Want-a-Standing-Desk_Large-Landscape-Jute-Bag-300x298.jpg\" alt=\"GJ019_I-Want-a-Standing-Desk_Large-Landscape-Jute-Bag\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/04\/asda-branded-flower-jute-bag-by-gojute-2-300x300.png\" alt=\"asda branded flower jute bag by gojute\" \/><\/figure>\n<h3>2. Repeat business<\/h3>\n<p>A branded bag may be an impulse purchase at the till in a store, or an upsell at the online checkout, but it can always be used to drive future business. Many retailers encourage customers to return by offering discounts or special offers to anyone reusing their branded bag in a transaction.<\/p>\n<h3>3. Word of mouth<\/h3>\n<p>\u201cOoo I love your bag!\u201d<\/p>\n<p>The wide range of colours, styles and designs means you can create a unique, eye-catching fabric bag that will get noticed around town for all the right reasons.<\/p>\n<p>Simply add a logo and tag line or take full advantage of the customisation options with unique artwork that gets people talking.<\/p>\n<p><img decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Royal-Cornwall-Show-bags-x-2-2022.jpg\" alt=\"Royal Cornwall Show bags by GoJute\" loading=\"lazy\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Royal-Cornwall-Show-bags-x-2-2022.jpg 480w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Royal-Cornwall-Show-bags-x-2-2022-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<h3>4. Reinforce the brand<\/h3>\n<p>What does your brand stand for? Merchandise is a great way of establishing a brand personality \u2013 if sustainable living is part of your priorities, reusable bags reinforce that message.<\/p>\n<p>If your company strives to protect the environment (<em>and it should!<\/em>) then a promotional product with a low carbon footprint and strong ethical credentials is a must.<\/p>\n<h3>5. Customer loyalty<\/h3>\n<p>Research shows people have a positive impression of a company after receiving their branded merchandise. Thank your best customers, offer gift wrapping, or welcome new customers with a branded jute or cotton bag.<br \/>\n<img decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside.jpg\" alt=\"bless stories GJ202 cotton branded drawstring bag outside\" loading=\"lazy\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside.jpg 960w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside-225x300.jpg 225w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside-768x1024.jpg 768w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside-600x800.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><a href=\"https:\/\/gojuteinternational.com\/contact-us\/\" data-type=\"page\" data-id=\"839\">Get in touch<\/a> to discuss how branded bags could help take your business forward or <a href=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/plan-for-bag-brilliance-A4-document.png\" target=\"_blank\" rel=\"noopener\"><strong>click here<\/strong><\/a> for your four-step branded merchandise plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defining a marketing strategy revolves around communicating your brand\u2019s message to its audience; an avenue that is often overlooked is merchandise.<\/p>\n","protected":false},"author":6996,"featured_media":33241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[967,965,979,977,72,963,981],"tags":[],"class_list":["post-32870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es","category-fr","category-it","category-nl","category-resources","category-uk","category-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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