{"id":38043,"date":"2022-10-31T13:32:56","date_gmt":"2022-10-31T12:32:56","guid":{"rendered":"https:\/\/gojuteinternational.com\/?p=38043"},"modified":"2023-08-16T14:15:38","modified_gmt":"2023-08-16T13:15:38","slug":"ideas-for-small-business-saturday-uk","status":"publish","type":"post","link":"https:\/\/gojuteinternational.com\/en\/resources\/ideas-for-small-business-saturday-uk","title":{"rendered":"How to Win at Small Business Saturday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are over 5.5 million small businesses in the UK, from craft stalls and retailers to freelance tutors, caterers and accountants. Together, small and medium-sized enterprises (SMEs) account for 99% of all businesses in the UK. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>99%. <\/strong>They create jobs locally, encourage innovation and support communities by keeping money in the area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join the movement this December with these quick and easy marketing ideas for Small Business Saturday.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"596\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-jpg.webp\" alt=\"Small-Business-Saturday-UK-2022-Logo-English-Blue\" class=\"wp-image-38075\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-jpg.webp 596w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-300x300.jpg 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-150x150.jpg 150w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-100x100.jpg 100w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/smallbusinesssaturdayuk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/smallbusinesssaturdayuk.com\/<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Small Business Saturday?<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to &#8216;shop local&#8217; and support small businesses in their communities.<\/strong><\/p>\n<cite><strong>&#8211; <a href=\"https:\/\/smallbusinesssaturdayuk.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Small Business Saturday UK<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">During the pandemic, millions started new businesses from home, turning a side hustle into a full-time revenue stream. Just look at Joe Wicks &#8211; <a href=\"https:\/\/www.youtube.com\/c\/TheBodyCoachTV\" target=\"_blank\" rel=\"noreferrer noopener\">The Body Coach<\/a> shot to fame in 2020 with his home workouts, which received millions of views and generated millions of pounds in revenue during the early days of lockdown.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"25 Minute FULL BODY Home HIIT Workout | The Body Coach TV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Hr-p7TikhPI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But you don&#8217;t need millions of YouTube views to make it as a small business &#8211; you just need a product or service that people want or need, and a commitment to make it work. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take action today to make the most of the coming festive season, with these marketing ideas for Small Business Saturday:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>register with <a href=\"https:\/\/smallbusinesssaturdayuk.com\/small-business-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Small Business Saturday UK<\/a><\/li>\n\n\n\n<li>create special offers<\/li>\n\n\n\n<li>host an event<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read on for more detail on each. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing too crazy, but still worth a read. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Register with Small Business Saturday UK:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can create a free account on the <a href=\"https:\/\/smallbusinesssaturdayuk.com\/my-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">official Small Business Saturday UK website<\/a>. This gives access to a marketing pack, which includes posters and social media graphics to help you promote your small business in the lead-up to the event. It also offers you the opportunity to be included on the small business finder interactive map.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"145\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/image-1.png\" alt=\"\" class=\"wp-image-38087\"\/><figcaption class=\"wp-element-caption\">Search by area and service<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Create special offers: <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Offer bundle discounts (buy two, get one free) to encourage buyers to spend more on gifts for friends and family. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or offer a small voucher to spend in store in the New Year (often a quiet period for many businesses) &#8211; shoppers are likely to spend more than the value of the voucher to purchase something they like, bringing you additional revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it&#8217;s not just about discounts &#8211; you could also offer complimentary gift wrapping or a free gift at checkout on Saturday 3 December.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eco-friendly fabric shopping bags make excellent freebies, as they are practical, low cost, and promote your brand long after the customer has left your store. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/09\/Whittards-of-Chelsea-jute-bag-1024x665.webp\" alt=\"Whittards of Chelsea jute bag\" class=\"wp-image-36535\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/09\/Whittards-of-Chelsea-jute-bag-1024x665.webp 1024w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/09\/Whittards-of-Chelsea-jute-bag-300x195.webp 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/09\/Whittards-of-Chelsea-jute-bag-768x498.webp 768w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/09\/Whittards-of-Chelsea-jute-bag-600x389.webp 600w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/09\/Whittards-of-Chelsea-jute-bag.webp 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Branded bags can be given away with each purchase or sold at checkout<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Host an event:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to boost your business on Small Business Saturday is with an event. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Host a coffee morning with cake (<em>who doesn&#8217;t love cake?<\/em>) and hot drinks for customers. Professional services such as beauty salons, legal services or personal trainers could hold an open house with free 5-minute consultations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could give demonstrations on how to use your product or invite customers to come along and try a free sample. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your event could also offer a discount to customers booking appointments on Small Business Saturday or host a workshop giving top tips your customers will love. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start planning today:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember to share your plans on social media, using the relevant #hashtags (#SmallBizSaturday #SmallBusinessSaturday #SmallBizSatUK #ShopSmall). You probably also want to follow these tags so you can connect with other small businesses in your local area. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though it only happens once a year, Small Business Saturday is a great way to connect with customers. Make the most of the opportunity by encouraging them to join your email marketing list or launching a loyalty card that brings them back to shop again and again. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And don&#8217;t forget; there&#8217;s still time to order your branded bags in time for Small Business Saturday.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1.webp\" alt=\"\" class=\"wp-image-38099\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1.webp 800w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1-300x113.webp 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1-768x288.webp 768w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1-600x225.webp 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"\/printed-bags\/\">Browse the range<\/a> and <a href=\"\/contact-us\/\">get in touch<\/a> to get started<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re affordable, eco-friendly and popular with customers &#8211; almost as popular as cake&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"\/news\/christmas-marketing-ideas\/\">PS Here are 12 quick ideas to boost your marketing this Christmas.<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three quick ways to make the most of Small Business Saturday, for this festive season 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