{"id":38917,"date":"2022-10-31T13:32:56","date_gmt":"2022-10-31T12:32:56","guid":{"rendered":"https:\/\/gojuteinternational.com\/non-classifiee\/comment-gagner-au-small-business-saturday\/"},"modified":"2023-08-16T14:22:33","modified_gmt":"2023-08-16T13:22:33","slug":"idees-pour-le-samedi-des-petites-entreprises-uk","status":"publish","type":"post","link":"https:\/\/gojuteinternational.com\/fr\/article-de-blog\/non-classifiee\/idees-pour-le-samedi-des-petites-entreprises-uk\/","title":{"rendered":"Comment gagner le \u00ab\u00a0Small Business Saturday\u00a0\u00bb (samedi des petites entreprises)"},"content":{"rendered":"\n<p>Le Royaume-Uni compte plus de 5,5 millions de petites entreprises, qu&rsquo;il s&rsquo;agisse de stands d&rsquo;artisanat, de d\u00e9taillants, de professeurs ind\u00e9pendants, de traiteurs ou de comptables. Ensemble, les petites et moyennes entreprises (PME) repr\u00e9sentent 99 % de toutes les entreprises du Royaume-Uni.  <\/p>\n\n<p><strong>99%.  <\/strong>Ils cr\u00e9ent des emplois au niveau local, encouragent l&rsquo;innovation et soutiennent les communaut\u00e9s en gardant l&rsquo;argent dans la r\u00e9gion.<\/p>\n\n<p>Rejoignez le mouvement en d\u00e9cembre prochain gr\u00e2ce \u00e0 ces id\u00e9es marketing rapides et faciles pour le Small Business Saturday.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"596\" height=\"596\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-jpg.webp\" alt=\"Small-Business-Saturday-UK-2022-Logo-French-Blue\" class=\"wp-image-38075\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-jpg.webp 596w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-300x300.jpg 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-150x150.jpg 150w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Small-Business-Saturday-UK-2022-Logo-English-Blue-100x100.jpg 100w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/smallbusinesssaturdayuk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/smallbusinesssaturdayuk.com\/<\/a><\/figcaption><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><strong>Qu&rsquo;est-ce que le Small Business Saturday ?<\/strong><\/h2>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Small Business Saturday UK est une campagne populaire et non commerciale qui met en lumi\u00e8re les succ\u00e8s des petites entreprises et encourage les consommateurs \u00e0 \u00ab\u00a0acheter local\u00a0\u00bb et \u00e0 soutenir les petites entreprises de leur communaut\u00e9.<\/strong><\/p>\n<cite><strong>&#8211; <a href=\"https:\/\/smallbusinesssaturdayuk.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Small Business Saturday UK<\/a><\/strong><\/cite><\/blockquote>\n\n<p>Pendant la pand\u00e9mie, des millions de personnes ont cr\u00e9\u00e9 de nouvelles entreprises \u00e0 domicile, transformant une activit\u00e9 secondaire en une source de revenus \u00e0 plein temps. Il suffit de regarder Joe Wicks &#8211; <a href=\"https:\/\/www.youtube.com\/c\/TheBodyCoachTV\" target=\"_blank\" rel=\"noreferrer noopener\">The Body Coach<\/a> a connu la c\u00e9l\u00e9brit\u00e9 en 2020 gr\u00e2ce \u00e0 ses s\u00e9ances d&rsquo;entra\u00eenement \u00e0 domicile, qui ont \u00e9t\u00e9 visionn\u00e9es par des millions de personnes et ont g\u00e9n\u00e9r\u00e9 des millions de livres de revenus pendant les premiers jours de la fermeture.<\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"25 Minute FULL BODY Home HIIT Workout | The Body Coach TV\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Hr-p7TikhPI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Mais vous n&rsquo;avez pas besoin de millions de vues sur YouTube pour r\u00e9ussir en tant que petite entreprise &#8211; il vous suffit d&rsquo;avoir un produit ou un service que les gens veulent ou dont ils ont besoin, et de vous engager \u00e0 le faire fonctionner.  <\/p>\n\n<p>Agissez d\u00e8s aujourd&rsquo;hui pour tirer le meilleur parti de la saison festive \u00e0 venir, gr\u00e2ce \u00e0 ces id\u00e9es marketing pour le Small Business Saturday :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>s&rsquo;inscrire aupr\u00e8s de <a href=\"https:\/\/smallbusinesssaturdayuk.com\/small-business-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Small Business Saturday UK<\/a><\/li>\n\n\n\n<li>cr\u00e9er des offres sp\u00e9ciales<\/li>\n\n\n\n<li>organiser un \u00e9v\u00e9nement<\/li>\n<\/ul>\n\n<p>Lisez la suite pour plus de d\u00e9tails sur chacun d&rsquo;eux.  <\/p>\n\n<p>Rien de bien folichon, mais \u00e7a vaut quand m\u00eame le coup de lire.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Inscrivez-vous aupr\u00e8s de Small Business Saturday UK :<\/strong><\/h2>\n\n<p>Vous pouvez cr\u00e9er un compte gratuit sur le <a href=\"https:\/\/smallbusinesssaturdayuk.com\/my-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">site officiel du Small Business Saturday UK<\/a>. Cela donne acc\u00e8s \u00e0 un pack marketing, qui comprend des affiches et des graphiques pour les m\u00e9dias sociaux afin de vous aider \u00e0 promouvoir votre petite entreprise avant l&rsquo;\u00e9v\u00e9nement. Il vous offre \u00e9galement la possibilit\u00e9 de figurer sur la carte interactive de l&rsquo;annuaire des petites entreprises.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"295\" height=\"145\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/image-1.png\" alt=\"\" class=\"wp-image-38087\"\/><figcaption class=\"wp-element-caption\">Recherche par domaine et par service<\/figcaption><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><strong>Cr\u00e9ez des offres sp\u00e9ciales :  <\/strong><\/h2>\n\n<p>Proposez des remises group\u00e9es (achetez-en deux, obtenez-en un gratuit) pour encourager les acheteurs \u00e0 d\u00e9penser davantage pour des cadeaux destin\u00e9s \u00e0 leurs amis et \u00e0 leur famille.  <\/p>\n\n<p>Ou offrez un petit bon d&rsquo;achat \u00e0 d\u00e9penser en magasin au Nouvel An (souvent une p\u00e9riode calme pour de nombreux commerces) &#8211; les acheteurs sont susceptibles de d\u00e9penser plus que la valeur du bon d&rsquo;achat pour acheter quelque chose qui leur pla\u00eet, vous apportant ainsi des revenus suppl\u00e9mentaires.<\/p>\n\n<p>Mais il ne s&rsquo;agit pas seulement de r\u00e9ductions &#8211; vous pouvez \u00e9galement offrir un emballage cadeau gratuit ou un cadeau gratuit lors du passage en caisse le samedi 3 d\u00e9cembre.<\/p>\n\n<p>Les sacs \u00e0 provisions en tissu \u00e9cologique sont d&rsquo;excellents cadeaux, car ils sont pratiques, peu co\u00fbteux et font la promotion de votre marque longtemps apr\u00e8s que le client a quitt\u00e9 votre magasin.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2023\/07\/GoJute-sacs-promotionnels-jute-coton-02-min-1-1024x682.webp\" alt=\"Sac en jute Whittards of Chelsea\" class=\"wp-image-36535\"\/><figcaption class=\"wp-element-caption\">Les sacs de marque peuvent \u00eatre distribu\u00e9s avec chaque achat ou vendus \u00e0 la caisse.<\/figcaption><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><strong>Organisez un \u00e9v\u00e9nement :<\/strong><\/h2>\n\n<p>L&rsquo;organisation d&rsquo;un \u00e9v\u00e9nement est un autre moyen de dynamiser votre activit\u00e9 lors du Small Business Saturday.  <\/p>\n\n<p>Organisez une matin\u00e9e caf\u00e9 avec des g\u00e2teaux<em>(qui n&rsquo;aime pas les g\u00e2teaux ?<\/em>) et des boissons chaudes pour les clients. Les services professionnels tels que les salons de beaut\u00e9, les services juridiques ou les entra\u00eeneurs personnels pourraient organiser une journ\u00e9e portes ouvertes avec des consultations gratuites de 5 minutes.<\/p>\n\n<p>Vous pouvez faire des d\u00e9monstrations sur l&rsquo;utilisation de votre produit ou inviter les clients \u00e0 venir essayer un \u00e9chantillon gratuit.  <\/p>\n\n<p>Votre \u00e9v\u00e9nement pourrait \u00e9galement offrir une r\u00e9duction aux clients qui prennent rendez-vous le samedi des petites entreprises ou organiser un atelier donnant des conseils que vos clients appr\u00e9cieront.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Commencez \u00e0 planifier d\u00e8s aujourd&rsquo;hui :<\/strong><\/h2>\n\n<p>N&rsquo;oubliez pas de partager vos projets sur les m\u00e9dias sociaux, en utilisant les #hashtags appropri\u00e9s (#SmallBizSaturday #SmallBusinessSaturday #SmallBizSatUK #ShopSmall). Vous voudrez probablement aussi suivre ces balises afin d&rsquo;entrer en contact avec d&rsquo;autres petites entreprises de votre r\u00e9gion.  <\/p>\n\n<p>M\u00eame s&rsquo;il n&rsquo;a lieu qu&rsquo;une fois par an, le Small Business Saturday est un excellent moyen d&rsquo;entrer en contact avec les clients. Tirez le meilleur parti de cette opportunit\u00e9 en les encourageant \u00e0 s&rsquo;inscrire sur votre liste d&rsquo;adresses \u00e9lectroniques ou en lan\u00e7ant une carte de fid\u00e9lit\u00e9 qui les incitera \u00e0 revenir faire leurs achats.  <\/p>\n\n<p>Et n&rsquo;oubliez pas : il est encore temps de commander vos sacs de marque \u00e0 temps pour le Small Business Saturday.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/gojuteinternational.com\/fr\/contact-us\/\"><img decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1.webp\" alt=\"\" class=\"wp-image-38099\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1.webp 800w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1-300x113.webp 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1-768x288.webp 768w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/10\/Branded-bags-by-GoJute-order-today-CTA-1-600x225.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/gojuteinternational.com\/fr\/sacs-imprimes\/\">Parcourez la gamme<\/a> et <a href=\"https:\/\/gojuteinternational.com\/fr\/contact-us\/\">contactez-nous<\/a> pour commencer.<\/figcaption><\/figure><\/div>\n<p>Ils sont abordables, \u00e9cologiques et populaires aupr\u00e8s des clients &#8211; presque aussi populaires que les g\u00e2teaux&#8230;<\/p>\n\n<p><em><a href=\"https:\/\/gojuteinternational.com\/fr\/article-de-blog\/non-classifiee\/idees-pour-le-marketing-de-noel\/\">PS Voici 12 id\u00e9es rapides pour dynamiser votre marketing \u00e0 No\u00ebl.<\/a><\/em><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trois fa\u00e7ons rapides de tirer le meilleur parti du Small Business Saturday, pour cette saison festive et au-del\u00e0.  <\/p>\n","protected":false},"author":6996,"featured_media":38077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[851,983,989,987,985,471,973],"tags":[],"class_list":["post-38917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-de-blog","category-es-fr","category-etats-unis","category-it-fr","category-nl-fr","category-non-classifiee","category-royaume-uni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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