{"id":60973,"date":"2022-06-06T16:15:03","date_gmt":"2022-06-06T15:15:03","guid":{"rendered":"https:\/\/gojuteinternational.com\/article-de-blog\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\/"},"modified":"2024-07-08T17:00:15","modified_gmt":"2024-07-08T16:00:15","slug":"pourquoi-votre-entreprise-devrait-utiliser-merch","status":"publish","type":"post","link":"https:\/\/gojuteinternational.com\/fr\/article-de-blog\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\/","title":{"rendered":"Pourquoi votre entreprise doit-elle utiliser le merchandising ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60973\" class=\"elementor elementor-60973 elementor-32870\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2015fd7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2015fd7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d99a8de\" data-id=\"3d99a8de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d06929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d06929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd26f35\" data-id=\"5cd26f35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3373d9eb elementor-widget elementor-widget-text-editor\" data-id=\"3373d9eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>D\u00e9finir une strat\u00e9gie de marketing consiste \u00e0 communiquer le message de votre marque \u00e0 son public. Vous disposez sans doute de nombreuses tactiques dans votre bo\u00eete \u00e0 outils, mais l&rsquo;une d&rsquo;entre elles est souvent n\u00e9glig\u00e9e : la marchandise.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36111bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36111bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32cd51e0\" data-id=\"32cd51e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2f50d elementor-widget elementor-widget-image\" data-id=\"2c2f50d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic.png\" class=\"attachment-large size-large wp-image-34560\" alt=\"\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic.png 940w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic-600x503.png 600w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic-300x251.png 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/branded-merchandise-strategies-EDM-graphic-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68395746 elementor-widget elementor-widget-text-editor\" data-id=\"68395746\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pourtant, c&rsquo;est l&rsquo;un des moyens les plus efficaces d&rsquo;atteindre de nouveaux clients et de les fid\u00e9liser.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687ae544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687ae544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e84f60\" data-id=\"57e84f60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a72bef elementor-widget elementor-widget-heading\" data-id=\"8a72bef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies relatives aux marchandises de marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a89c242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a89c242\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-479f26f2\" data-id=\"479f26f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4141c790 elementor-widget elementor-widget-heading\" data-id=\"4141c790\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Connaissance de la marque<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7525cdc elementor-widget elementor-widget-text-editor\" data-id=\"7525cdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La prochaine fois que vous vous prom\u00e8nerez, regardez les gens autour de vous : quelles marques voyez-vous sur leurs v\u00eatements et leurs sacs ? Des sacs de jute aux t-shirts en passant par les sacs en coton, les messages des marques sont diffus\u00e9s dans le monde entier par le biais de marchandises imprim\u00e9es.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee00df elementor-widget elementor-widget-image-carousel\" data-id=\"2ee00df\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;7&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/04\/GJ201_Soley-Organics_Extra-Small-Cotton-Drawstring-Bag-300x300.jpg\" alt=\"GJ201_Soley-Organics_Extra-Small-Cotton-Drawstring-Bag\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/farm-shop-colour-jute-bag-trans-sq-1-300x300.png\" alt=\"colourful farm shop printed natural jute bag\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Tarquins-Cornish-gin-bag-trans-sq-1-300x300.png\" alt=\"Tarquin&#039;s Cornish gin printed bag\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/wildflower-magazine-jute-bag-trans-sq-1-300x300.png\" alt=\"wildflower magazine printed jute bag\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/05\/GJ8BB_Mad-Squirrel_Beer-Bottle-Bag-300x300.jpg\" alt=\"GJ8BB_Mad-Squirrel_Beer-Bottle-Bag\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/05\/GJ019_I-Want-a-Standing-Desk_Large-Landscape-Jute-Bag-300x298.jpg\" alt=\"GJ019_I-Want-a-Standing-Desk_Large-Landscape-Jute-Bag\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 sur 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/04\/asda-branded-flower-jute-bag-by-gojute-2-300x300.png\" alt=\"asda jute bag by GoJute\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c54be94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c54be94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a36413c\" data-id=\"4a36413c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1aa5c5 elementor-widget elementor-widget-heading\" data-id=\"5f1aa5c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. R\u00e9p\u00e9tition de l'activit\u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419cd11e elementor-widget elementor-widget-text-editor\" data-id=\"419cd11e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un sac de marque peut \u00eatre un achat impulsif \u00e0 la caisse d&rsquo;un magasin, ou une vente incitative \u00e0 la caisse en ligne, mais il peut toujours \u00eatre utilis\u00e9 pour g\u00e9n\u00e9rer des affaires futures. De nombreux d\u00e9taillants encouragent les clients \u00e0 revenir en offrant des r\u00e9ductions ou des offres sp\u00e9ciales \u00e0 tous ceux qui r\u00e9utilisent leur sac de marque lors d&rsquo;une transaction.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b9c7200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b9c7200\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11c4508a\" data-id=\"11c4508a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8f1e14 elementor-widget elementor-widget-heading\" data-id=\"c8f1e14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Le bouche \u00e0 oreille<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aff454c elementor-widget elementor-widget-text-editor\" data-id=\"5aff454c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00ab\u00a0Ooo j&rsquo;adore ton sac !\u00a0\u00bb<\/p>\n<p>La vaste gamme de couleurs, de styles et de motifs vous permet de cr\u00e9er un sac en tissu unique et accrocheur qui sera remarqu\u00e9 en ville pour toutes les bonnes raisons.<\/p>\n<p>Il suffit d&rsquo;ajouter un logo et un slogan ou de profiter pleinement des options de personnalisation en cr\u00e9ant une \u0153uvre d&rsquo;art unique qui fera parler d&rsquo;elle.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2295c67 elementor-widget elementor-widget-image\" data-id=\"2295c67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Royal-Cornwall-Show-bags-x-2-2022.jpg\" class=\"attachment-full size-full wp-image-34557\" alt=\"\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Royal-Cornwall-Show-bags-x-2-2022.jpg 480w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/Royal-Cornwall-Show-bags-x-2-2022-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd1329d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd1329d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de808fc\" data-id=\"de808fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd344b6 elementor-widget elementor-widget-heading\" data-id=\"fd344b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Renforcer la marque<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42af0c0 elementor-widget elementor-widget-text-editor\" data-id=\"42af0c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>Que repr\u00e9sente votre marque ? La marchandise est un excellent moyen d&rsquo;\u00e9tablir la personnalit\u00e9 d&rsquo;une marque &#8211; si le mode de vie durable fait partie de vos priorit\u00e9s, les sacs r\u00e9utilisables renforcent ce message.  <\/p>\n<p>Si votre entreprise s&rsquo;efforce de prot\u00e9ger l&rsquo;environnement<em>(et elle devrait le faire !<\/em>), un produit promotionnel ayant une faible empreinte carbone et de solides r\u00e9f\u00e9rences \u00e9thiques est indispensable.<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f41d16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f41d16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e403bb\" data-id=\"1e403bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59eec10 elementor-widget elementor-widget-heading\" data-id=\"59eec10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Fid\u00e9lisation de la client\u00e8le<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4a78a elementor-widget elementor-widget-text-editor\" data-id=\"1b4a78a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>Les \u00e9tudes montrent que les gens ont une impression positive d&rsquo;une entreprise apr\u00e8s avoir re\u00e7u les produits de sa marque. Remerciez vos meilleurs clients, offrez un emballage cadeau ou accueillez de nouveaux clients avec un sac en jute ou en coton portant votre marque.<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f58725 elementor-widget elementor-widget-image\" data-id=\"3f58725\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside.jpg\" class=\"attachment-full size-full wp-image-34561\" alt=\"\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside.jpg 960w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside-600x800.jpg 600w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside-225x300.jpg 225w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/bless-stories-GJ202-cotton-drawstring-bag-outside-768x1024.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dcdcc4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dcdcc4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19442ded\" data-id=\"19442ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d889c4 elementor-widget elementor-widget-text-editor\" data-id=\"0d889c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/gojuteinternational.com\/fr\/nous-contacter\/\" data-type=\"page\" data-id=\"839\">Prenez contact avec<\/a> nous pour discuter de la fa\u00e7on dont les sacs de marque peuvent aider votre entreprise \u00e0 progresser ou <a href=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/plan-for-bag-brilliance-A4-document.png\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <strong>cliquez ici<\/strong><br \/>\n<\/a> pour obtenir votre plan de marchandises de marque en quatre \u00e9tapes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La d\u00e9finition d&rsquo;une strat\u00e9gie de marketing passe par la communication du message de votre marque \u00e0 son public ; une voie souvent n\u00e9glig\u00e9e est celle de la marchandise.<\/p>\n","protected":false},"author":6996,"featured_media":34559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[851,983,989,975,987,985,471,973],"tags":[],"class_list":["post-60973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-de-blog","category-es-fr","category-etats-unis","category-fr-fr","category-it-fr","category-nl-fr","category-non-classifiee","category-royaume-uni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi votre entreprise doit-elle utiliser le merchandising ? 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