{"id":60973,"date":"2022-06-06T16:15:03","date_gmt":"2022-06-06T15:15:03","guid":{"rendered":"https:\/\/gojuteinternational.com\/article-de-blog\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\/"},"modified":"2024-07-08T17:00:15","modified_gmt":"2024-07-08T16:00:15","slug":"pourquoi-votre-entreprise-devrait-utiliser-merch","status":"publish","type":"post","link":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch","title":{"rendered":"Pourquoi votre entreprise doit-elle utiliser le merchandising ?"},"content":{"rendered":"

D\u00e9finir une strat\u00e9gie de marketing consiste \u00e0 communiquer le message de votre marque \u00e0 son public. Vous disposez sans doute de nombreuses tactiques dans votre bo\u00eete \u00e0 outils, mais l’une d’entre elles est souvent n\u00e9glig\u00e9e : la marchandise.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Pourtant, c’est l’un des moyens les plus efficaces d’atteindre de nouveaux clients et de les fid\u00e9liser.<\/p>\n

Strat\u00e9gies relatives aux marchandises de marque<\/h2>\n

1. Connaissance de la marque<\/h3>\n

La prochaine fois que vous vous prom\u00e8nerez, regardez les gens autour de vous : quelles marques voyez-vous sur leurs v\u00eatements et leurs sacs ? Des sacs de jute aux t-shirts en passant par les sacs en coton, les messages des marques sont diffus\u00e9s dans le monde entier par le biais de marchandises imprim\u00e9es.<\/p>\n

\"GJ201_Soley-Organics_Extra-Small-Cotton-Drawstring-Bag\"<\/figure>\n
\"colourful<\/figure>\n
\"Tarquin's<\/figure>\n
\"wildflower<\/figure>\n
\"GJ8BB_Mad-Squirrel_Beer-Bottle-Bag\"<\/figure>\n
\"GJ019_I-Want-a-Standing-Desk_Large-Landscape-Jute-Bag\"<\/figure>\n
\"asda<\/figure>\n

2. R\u00e9p\u00e9tition de l’activit\u00e9<\/h3>\n

Un sac de marque peut \u00eatre un achat impulsif \u00e0 la caisse d’un magasin, ou une vente incitative \u00e0 la caisse en ligne, mais il peut toujours \u00eatre utilis\u00e9 pour g\u00e9n\u00e9rer des affaires futures. De nombreux d\u00e9taillants encouragent les clients \u00e0 revenir en offrant des r\u00e9ductions ou des offres sp\u00e9ciales \u00e0 tous ceux qui r\u00e9utilisent leur sac de marque lors d’une transaction.<\/p>\n

3. Le bouche \u00e0 oreille<\/h3>\n

\u00ab\u00a0Ooo j’adore ton sac !\u00a0\u00bb<\/p>\n

La vaste gamme de couleurs, de styles et de motifs vous permet de cr\u00e9er un sac en tissu unique et accrocheur qui sera remarqu\u00e9 en ville pour toutes les bonnes raisons.<\/p>\n

Il suffit d’ajouter un logo et un slogan ou de profiter pleinement des options de personnalisation en cr\u00e9ant une \u0153uvre d’art unique qui fera parler d’elle.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Royal\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

4. Renforcer la marque<\/h3>\n

\t\tQue repr\u00e9sente votre marque ? La marchandise est un excellent moyen d’\u00e9tablir la personnalit\u00e9 d’une marque – si le mode de vie durable fait partie de vos priorit\u00e9s, les sacs r\u00e9utilisables renforcent ce message. <\/p>\n

Si votre entreprise s’efforce de prot\u00e9ger l’environnement(et elle devrait le faire !<\/em>), un produit promotionnel ayant une faible empreinte carbone et de solides r\u00e9f\u00e9rences \u00e9thiques est indispensable.<\/p>\n

5. Fid\u00e9lisation de la client\u00e8le<\/h3>\n

\t\tLes \u00e9tudes montrent que les gens ont une impression positive d’une entreprise apr\u00e8s avoir re\u00e7u les produits de sa marque. Remerciez vos meilleurs clients, offrez un emballage cadeau ou accueillez de nouveaux clients avec un sac en jute ou en coton portant votre marque.
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"bless\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Prenez contact avec<\/a> nous pour discuter de la fa\u00e7on dont les sacs de marque peuvent aider votre entreprise \u00e0 progresser ou
\n cliquez ici<\/strong>
\n<\/a> pour obtenir votre plan de marchandises de marque en quatre \u00e9tapes.<\/p>\n","protected":false},"excerpt":{"rendered":"

La d\u00e9finition d’une strat\u00e9gie de marketing passe par la communication du message de votre marque \u00e0 son public ; une voie souvent n\u00e9glig\u00e9e est celle de la marchandise.<\/p>\n","protected":false},"author":6996,"featured_media":34559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[983,989,975,987,985,471,973],"tags":[],"class_list":["post-60973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-fr","category-etats-unis","category-fr-fr","category-it-fr","category-nl-fr","category-non-classifiee","category-royaume-uni"],"acf":[],"yoast_head":"\nPourquoi votre entreprise doit-elle utiliser le merchandising ? - GoJute International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi votre entreprise doit-elle utiliser le merchandising ? - GoJute International\" \/>\n<meta property=\"og:description\" content=\"La d\u00e9finition d'une strat\u00e9gie de marketing passe par la communication du message de votre marque \u00e0 son public ; une voie souvent n\u00e9glig\u00e9e est celle de la marchandise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\" \/>\n<meta property=\"og:site_name\" content=\"GoJute International\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gojute\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T15:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T16:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/plan-for-bag-brilliance-on-desktop-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"user6245c60e2a98d\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"user6245c60e2a98d\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch#article\",\"isPartOf\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\"},\"author\":{\"name\":\"user6245c60e2a98d\",\"@id\":\"https:\/\/gojuteinternational.com\/fr#\/schema\/person\/cf24cd1a1ebde73e5ce832b80f43b12e\"},\"headline\":\"Pourquoi votre entreprise doit-elle utiliser le merchandising ?\",\"datePublished\":\"2022-06-06T15:15:03+00:00\",\"dateModified\":\"2024-07-08T16:00:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr#organization\"},\"articleSection\":[\"ES\",\"\u00c9TATS-UNIS\",\"FR\",\"IT\",\"NL\",\"Non classifi\u00e9(e)\",\"ROYAUME-UNI\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\",\"url\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\",\"name\":\"Pourquoi votre entreprise doit-elle utiliser le merchandising ? - GoJute International\",\"isPartOf\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr#website\"},\"datePublished\":\"2022-06-06T15:15:03+00:00\",\"dateModified\":\"2024-07-08T16:00:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gojuteinternational.com\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\/\/gojuteinternational.com\/fr\/category\/non-classifiee\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pourquoi votre entreprise doit-elle utiliser le merchandising ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gojuteinternational.com\/fr#website\",\"url\":\"https:\/\/gojuteinternational.com\/fr\",\"name\":\"GoJute International\",\"description\":\"Printed bags for business\",\"publisher\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr#organization\"},\"alternateName\":\"GoJute\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gojuteinternational.com\/fr?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gojuteinternational.com\/fr#organization\",\"name\":\"GoJute International\",\"alternateName\":\"GoJute\",\"url\":\"https:\/\/gojuteinternational.com\/fr\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/gojuteinternational.com\/fr#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/GoJute-Logo-RGB.png\",\"contentUrl\":\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/GoJute-Logo-RGB.png\",\"width\":2000,\"height\":1809,\"caption\":\"GoJute International\"},\"image\":{\"@id\":\"https:\/\/gojuteinternational.com\/fr#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/gojute\",\"https:\/\/www.instagram.com\/gojute\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gojuteinternational.com\/fr#\/schema\/person\/cf24cd1a1ebde73e5ce832b80f43b12e\",\"name\":\"user6245c60e2a98d\",\"url\":\"https:\/\/gojuteinternational.com\/fr\/author\/user6245c60e2a98d\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi votre entreprise doit-elle utiliser le merchandising ? - GoJute International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi votre entreprise doit-elle utiliser le merchandising ? - GoJute International","og_description":"La d\u00e9finition d'une strat\u00e9gie de marketing passe par la communication du message de votre marque \u00e0 son public ; une voie souvent n\u00e9glig\u00e9e est celle de la marchandise.","og_url":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch","og_site_name":"GoJute International","article_publisher":"https:\/\/www.facebook.com\/gojute","article_published_time":"2022-06-06T15:15:03+00:00","article_modified_time":"2024-07-08T16:00:15+00:00","og_image":[{"width":540,"height":299,"url":"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/plan-for-bag-brilliance-on-desktop-1.png","type":"image\/png"}],"author":"user6245c60e2a98d","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"user6245c60e2a98d","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch#article","isPartOf":{"@id":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch"},"author":{"name":"user6245c60e2a98d","@id":"https:\/\/gojuteinternational.com\/fr#\/schema\/person\/cf24cd1a1ebde73e5ce832b80f43b12e"},"headline":"Pourquoi votre entreprise doit-elle utiliser le merchandising ?","datePublished":"2022-06-06T15:15:03+00:00","dateModified":"2024-07-08T16:00:15+00:00","mainEntityOfPage":{"@id":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch"},"wordCount":436,"publisher":{"@id":"https:\/\/gojuteinternational.com\/fr#organization"},"articleSection":["ES","\u00c9TATS-UNIS","FR","IT","NL","Non classifi\u00e9(e)","ROYAUME-UNI"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch","url":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch","name":"Pourquoi votre entreprise doit-elle utiliser le merchandising ? - GoJute International","isPartOf":{"@id":"https:\/\/gojuteinternational.com\/fr#website"},"datePublished":"2022-06-06T15:15:03+00:00","dateModified":"2024-07-08T16:00:15+00:00","breadcrumb":{"@id":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gojuteinternational.com\/fr\/non-classifiee\/pourquoi-votre-entreprise-devrait-utiliser-merch#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gojuteinternational.com\/fr"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/gojuteinternational.com\/fr\/category\/non-classifiee"},{"@type":"ListItem","position":3,"name":"Pourquoi votre entreprise doit-elle utiliser le merchandising ?"}]},{"@type":"WebSite","@id":"https:\/\/gojuteinternational.com\/fr#website","url":"https:\/\/gojuteinternational.com\/fr","name":"GoJute International","description":"Printed bags for business","publisher":{"@id":"https:\/\/gojuteinternational.com\/fr#organization"},"alternateName":"GoJute","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gojuteinternational.com\/fr?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/gojuteinternational.com\/fr#organization","name":"GoJute International","alternateName":"GoJute","url":"https:\/\/gojuteinternational.com\/fr","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gojuteinternational.com\/fr#\/schema\/logo\/image\/","url":"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/GoJute-Logo-RGB.png","contentUrl":"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2022\/06\/GoJute-Logo-RGB.png","width":2000,"height":1809,"caption":"GoJute International"},"image":{"@id":"https:\/\/gojuteinternational.com\/fr#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gojute","https:\/\/www.instagram.com\/gojute\/"]},{"@type":"Person","@id":"https:\/\/gojuteinternational.com\/fr#\/schema\/person\/cf24cd1a1ebde73e5ce832b80f43b12e","name":"user6245c60e2a98d","url":"https:\/\/gojuteinternational.com\/fr\/author\/user6245c60e2a98d"}]}},"_links":{"self":[{"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/posts\/60973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/users\/6996"}],"replies":[{"embeddable":true,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=60973"}],"version-history":[{"count":3,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/posts\/60973\/revisions"}],"predecessor-version":[{"id":83189,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/posts\/60973\/revisions\/83189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/media\/34559"}],"wp:attachment":[{"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=60973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=60973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gojuteinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=60973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}