{"id":92361,"date":"2026-01-20T10:50:31","date_gmt":"2026-01-20T09:50:31","guid":{"rendered":"https:\/\/gojuteinternational.com\/article-de-blog\/non-classifiee\/asda\/"},"modified":"2026-03-03T17:23:46","modified_gmt":"2026-03-03T16:23:46","slug":"asda","status":"publish","type":"post","link":"https:\/\/gojuteinternational.com\/fr\/etude-de-cas\/asda\/","title":{"rendered":"ASDA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"92361\" class=\"elementor elementor-92361 elementor-92334\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78edc4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78edc4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1efb49d\" data-id=\"1efb49d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a221c elementor-widget elementor-widget-image\" data-id=\"b4a221c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2026\/01\/ASDA-BESPOKE-Natural-in-situ.jpg\" class=\"attachment-large size-large wp-image-92527\" alt=\"A person carrying an ASDA sustainable natural jute bag by GoJute\" srcset=\"https:\/\/gojuteinternational.com\/wp-content\/uploads\/2026\/01\/ASDA-BESPOKE-Natural-in-situ.jpg 1000w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2026\/01\/ASDA-BESPOKE-Natural-in-situ-300x300.jpg 300w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2026\/01\/ASDA-BESPOKE-Natural-in-situ-150x150.jpg 150w, https:\/\/gojuteinternational.com\/wp-content\/uploads\/2026\/01\/ASDA-BESPOKE-Natural-in-situ-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b474672\" data-id=\"b474672\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e01210 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7e01210\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">ASDA<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6302d92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6302d92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>ASDA, l&rsquo;un des supermarch\u00e9s les plus importants et les plus connus du Royaume-Uni, n&rsquo;a plus besoin d&rsquo;\u00eatre pr\u00e9sent\u00e9, et GoJute est fier d&rsquo;avoir soutenu l&rsquo;entreprise au cours d&rsquo;une p\u00e9riode cl\u00e9 de changement. Lors de l&rsquo;introduction de la taxe sur les sacs en plastique au Royaume-Uni, Asda a \u00e9t\u00e9 confront\u00e9 \u00e0 un d\u00e9fi urgent en mati\u00e8re de d\u00e9veloppement durable et a d\u00fb identifier une alternative efficace aux sacs en plastique \u00e0 usage unique qui r\u00e9pondait aux nouvelles exigences l\u00e9gislatives. <\/p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07df9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07df9ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7959361\" data-id=\"7959361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d99b591 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d99b591\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>GoJute a pu trouver une solution en intervenant au bon moment et en concevant une gamme sur mesure de sacs en jute durables adapt\u00e9s aux besoins d&rsquo;Asda. Ces sacs durables et r\u00e9utilisables ont constitu\u00e9 une alternative pratique et conforme au plastique, soutenant la transition d&rsquo;Asda tout en maintenant la qualit\u00e9, la coh\u00e9rence et une exp\u00e9rience client positive dans tous les magasins. <\/p>\n<p>Pendant plusieurs ann\u00e9es, GoJute a d\u00e9velopp\u00e9 plusieurs gammes de sacs en toile de jute personnalis\u00e9s pour Asda, y compris des mod\u00e8les cr\u00e9\u00e9s pour soutenir les campagnes Children in Need et de sensibilisation au cancer. Cela a d\u00e9montr\u00e9 que la durabilit\u00e9 pouvait \u00eatre combin\u00e9e avec succ\u00e8s \u00e0 la responsabilit\u00e9 sociale, en utilisant les sacs r\u00e9utilisables comme une plateforme pour engager les clients et les sensibiliser \u00e0 des causes importantes. <\/p>\n<p>Ce projet a mis en \u00e9vidence la capacit\u00e9 de GoJute \u00e0 r\u00e9pondre rapidement aux changements r\u00e9glementaires au Royaume-Uni, \u00e0 fournir des solutions pratiques et efficaces et \u00e0 fabriquer des produits durables sur mesure pour un grand distributeur de supermarch\u00e9s.  <\/p>\n<p>Vous souhaitez cr\u00e9er votre propre panneau d&rsquo;affichage ambulant ?<\/p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6c168 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e6c168\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">COMMENCEZ D\u00c8S AUJOURD'HUI VOTRE VOYAGE EN SAC !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ASDA ASDA, l&rsquo;un des supermarch\u00e9s les plus importants et les plus connus du Royaume-Uni, n&rsquo;a plus besoin d&rsquo;\u00eatre pr\u00e9sent\u00e9, et GoJute est fier d&rsquo;avoir soutenu l&rsquo;entreprise au cours d&rsquo;une p\u00e9riode cl\u00e9 de changement. Lors de l&rsquo;introduction de la taxe sur les sacs en plastique au Royaume-Uni, Asda a \u00e9t\u00e9 confront\u00e9 \u00e0 un d\u00e9fi urgent en [&hellip;]<\/p>\n","protected":false},"author":6996,"featured_media":92527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[479,492],"tags":[],"class_list":["post-92361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","category-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASDA - GoJute International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gojuteinternational.com\/fr\/etude-de-cas\/asda\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASDA - GoJute International\" \/>\n<meta property=\"og:description\" content=\"ASDA ASDA, l&rsquo;un des supermarch\u00e9s les plus importants et les plus connus du Royaume-Uni, n&rsquo;a plus besoin d&rsquo;\u00eatre pr\u00e9sent\u00e9, et GoJute est fier d&rsquo;avoir soutenu l&rsquo;entreprise au cours d&rsquo;une p\u00e9riode cl\u00e9 de changement. 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