Food & Drink Industry – Latest Trends
The food and drink industry is constantly evolving, with changing demands, expectations and trends. Whether you work for a national household name or a local producer, you will be affected by consumer buying habits.
Here are just a few of the current themes dominating in 2022.
Convenience rules
73% of consumers have ordered something online within the last month.
(We’re surprised it’s not more, to be honest).
The pandemic forced us all to look for alternatives to in-store grocery shopping, leading to a change in buying habits that seems to have stuck.
Meal kits and recipe boxes are experiencing sustained growth, even post-lockdown, with brands such as Hello Fresh, Gousto and Simply Cook reporting revenue growth of over 50% in the year to March 2022.
Home cooking
Remember the great flour shortage of 2020?
During lockdowns, many of us turned to baking to fend off stress and boredom. Getting creative with breads, cakes and buns also meant plenty of comfort food (which links with the next trend…)
But now the economy has opened back up, downtime in the kitchen remains popular.
More people see meal times as ‘an occasion’, spending time prepping meals from scratch using raw ingredients rather than jar sauces and short cuts.
The increasing cost of living has given home cooking a further boost, securing its presence for the foreseeable future.
Personalised nutrition
One size fits all just isn’t true for healthy eating. There are thousands of factors influencing our health, from genetics to metabolism and pre-existing conditions.
That’s why demand for personalised dietary and healthy living advice looks here to stay.
What works for one may not work for another, so consumers are looking for tailored diets, designed with their unique circumstances in mind.
Power foods
Diets and preferences are always changing, but since 2020 there has been a significant shift from convenience foods to ‘power foods’.
Perhaps influenced by the increased risk of COVID-19 complications for overweight or obese people,
Vegan
One size fits all just isn’t true for healthy eating. There are thousands of factors influencing our health, from genetics to metabolism and pre-existing conditions.
That’s why demand for personalised dietary and healthy living advice has never been more in demand.
Perhaps influenced by the increased risk of COVID-19 complications for overweight or obese people,