LÉA, Presented by Maison Bleue
Maison Bleue, a multi-award-winning establishment, introduced LÉA as a premium product offering.
LÉA specialises in providing a pick and mix of delicious heat-at-home dishes, featuring fresh seasonal French modern meals conveniently packaged in glass containers and a printed jute bag.
"Through thoughtful design and collaboration, GoJute successfully delivered a printed jute bag that not only met the specific needs of LÉA but also aligned with the brand image cultivated by Maison Bleue"
Product Specifications
Bag Type: Mini jute bag GJ034
Colour: Bright orange
Logo: Bold LÉA logo hand screen printed on both sides
Handles: Soft cotton handles
Purpose: Packaging small variety of dishes in sturdy, aesthetically pleasing bags
The primary challenge for GoJute was to create a bag that not only reflected the premium quality of LÉA’s offerings but also met the practical needs of safely packaging glass containers. The chosen bag, GJ034, needed to strike a balance between sturdiness and visual appeal.
Bag Selection
The mini jute bag GJ034 was selected for its ideal size, offering enough space to accommodate a variety of dishes while maintaining a compact and manageable form.
Colour Choice
The vibrant orange colour of the bag was carefully chosen to align with the brand identity of LÉA. It adds a touch of warmth and visual appeal, making the bags stand out.
Logo Printing
GoJute implemented a hand screen printing process for the bold LÉA logo on both sides of the bag. This method ensured a high-quality and durable print, enhancing the overall aesthetic of the bag.
Handle Design
Soft cotton handles were incorporated to provide a practical and comfortable carrying solution. This addition not only enhanced the usability of the bag but also added a touch of class to the final product.
The collaboration between GoJute, Maison Bleue, and LÉA resulted in a highly aesthetic and functional product. The printed jute bags not only met the practical requirements of securely holding glass containers but also served as an excellent branding tool for LÉA. The distinctive orange bags with the prominently displayed LÉA logo became a recognisable symbol of the brand’s commitment to quality and style.
Through thoughtful design and collaboration, GoJute successfully delivered a printed jute bag that not only met the specific needs of LÉA but also aligned with the brand image cultivated by Maison Bleue. The project demonstrated the effectiveness of combining practical considerations with aesthetic appeal in the creation of a product that enhances the overall brand experience.