Crowdfunding is a way to raise money, awareness and support for a project, from the people around you. It is a means of funding that allows individuals to make their ideas a reality with the power of the crowd!
Crowdfunding enables people with great ideas to raise the money they need, in return for ‘rewards’. The public can back your idea with pledges of money and project owners can ‘thank’ their backers with rewards that reflect the money contributed.
How to Set up Your Crowdfunding campaign:
First you create a simple page on the Crowdfunder website and explain your idea.
Next, you tell all the people you know – and some of them share it with their friends in turn… and so on.
People who believe in your idea pledge money in return for a reward that they’ll receive if your project succeeds.
Crowdfunding has huge benefits
Validation – Crowdfunding validates your idea and gives you confidence, it proves that people like your idea and will pay or contribute to make it happen.
Funding – You can unlock other funding for charities and community groups this maybe grants, for businesses it could be loans, investors or a pre-cursor to an equity crowdfunding campaign
Advocates – Crowdfunding is for life, not just for fundraising. The people who support you and your great idea become a part of your journey and make incredible ambassadors for your project in the future.
Marketing – When you create and launch your project you have to really think about how you are going to market your idea. So Crowdfunders learn vital skills when fundraising – they learn how to become superstar marketeers too!
Rewards are benefits, products or services offered by the project. Examples of rewards are thank you tweets, events and experiences, products and mementoes of your campaign.
Start your Crowdfunder Campaign here: www.crowdfunder.co.uk