Why your Business Should be Using Merch
Defining a marketing strategy revolves around communicating your brand’s message to its audience. You will no doubt have many tactics in your tool box but one that is often overlooked is merchandise.
And yet it’s one of the most effective ways to reach new customers and build loyalty.
Branded merchandise strategies
1. Brand awareness
Next time you’re out and about, look at the people around you – what brands can you see on their clothes and bags? From jute shopping bags to t-shirts and cotton totes, brands’ messages are being shared all over the world via printed merchandise.
2. Repeat business
A branded bag may be an impulse purchase at the till in a store, or an upsell at the online checkout, but it can always be used to drive future business. Many retailers encourage customers to return by offering discounts or special offers to anyone reusing their branded bag in a transaction.
3. Word of mouth
“Ooo I love your bag!”
The wide range of colours, styles and designs means you can create a unique, eye-catching fabric bag that will get noticed around town for all the right reasons.
Simply add a logo and tag line or take full advantage of the customisation options with unique artwork that gets people talking.
4. Reinforce the brand
If your company strives to protect the environment (and it should!) then a promotional product with a low carbon footprint and strong ethical credentials is a must.
5. Customer loyalty
Get in touch to discuss how branded bags could help take your business forward or click here for your four-step branded merchandise plan.