After over seven days of fermentation and careful maturation, their whisky is blended with water from Knighton springs, embodying the diverse and individual nature of their internationally recognised island.

As a brand new distillery entering a competitive market, Wight Whisky needed packaging solutions that would reflect their values of sustainability, island heritage, and quality craftsmanship. They required bags that could serve multiple purposes: carrying bottles from their distillery shop, representing the brand at events and tastings, and providing customers with a reusable item that embodied their commitment to environmental harmony. The bag needed to be robust enough to safely transport whisky bottles while being sustainable enough to align with their UNESCO Biosphere island ethos. It also had to communicate their modern yet heritage-rich brand identity visually.

We partnered with Wight Whisky to provide our GJCANV10 Cotton Canvas Bag, a premium 10oz cotton canvas tote designed for both practicality and longevity. The 10oz cotton canvas construction offers durability and sustainability, while the generous 15cm base gusset provides stable support for bottles. With dimensions of 43cm x 39cm x 15cm base, the bags are perfectly sized for whisky purchases, featuring long over-the-shoulder handles for comfortable carrying. The natural material aligns perfectly with the distillery’s environmental values.

The canvas bags were customised with Wight Whisky’s branding, creating a walking advertisement that customers would genuinely want to use again and again. The natural canvas material echoed the organic, artisanal nature of their whisky-making process, while the substantial construction reflected the quality of their product. Cotton canvas is a natural, biodegradable material that perfectly complements Wight Whisky’s commitment to their UNESCO Biosphere island home. Unlike plastic bags, these totes can be used for years, reducing waste and environmental impact.

The 15cm base gusset proved crucial for this application. Whisky bottles need stable, upright transport, and the reinforced base provides exactly that. Customers can confidently carry their purchases from the distillery or use the bags for farmers’ market trips and everyday shopping. Every time a customer carries their Wight Whisky bag, they become a brand ambassador. The bags have become a talking point in their own right, sparking conversations about the distillery and extending the brand’s reach across the island and beyond.

The weight and quality of the 10oz canvas communicates value and craftsmanship, mirroring the care that goes into every bottle of Wight Whisky. This tactile quality creates a complete brand experience from first sip to final carry home. These aren’t single-use bags. Customers report using them for grocery shopping, beach trips, and as everyday totes, meaning the Wight Whisky brand gets continuous exposure in diverse settings.

The cotton canvas bags have become an integral part of the Wight Whisky experience. They support the distillery’s story of island sustainability, provide practical value to customers, and extend brand visibility far beyond the distillery gates. For a new distillery working to establish itself in a competitive market, these bags offer more than just packaging. They’re a statement of values, a useful product in their own right, and a tangible connection between the customer and the distillery’s island home. The partnership demonstrates how thoughtful packaging choices can reinforce brand identity while providing genuine utility and environmental benefit. In an industry where tradition meets innovation, Wight Whisky found the perfect companion for their journey in a simple, well-crafted canvas bag.