Personal Trainer Marketing
As a fitness professional, you know the importance of consistency. Maintaining a healthy diet and exercise routine over time is far better than fad diets and bursts of intense exercise followed by inertia and over-eating.
The same is true for your marketing.
Inevitably there is a spike in demand for your services in the New Year, when we’ve all overindulged and are regretting our choices over the past month.
This is an opportunity; an opportunity for a fresh start, to kickstart a healthy lifestyle and make changes that will improve everything.
But as Valentines’ Day approaches (if they make it that far) your new clients start to doubt their resolve.
“Maybe I’ll cut down to just one session a week.”
Don’t give up. While many clients fall by the wayside, there are plenty who fall in love with their new lifestyle, new body shape and new energy levels.
But for those who need a bit more convincing, visibility is key.
Here are some ways to boost the impact of your marketing in the new year and beyond.
Social media
- Be where your potential clients are
- Seek out the Facebook groups, Instagram hashtags and Twitter chats used by those seeking a healthier lifestyle
- Add value to the conversation, answer queries, offer tips, share your story
- Resist the urge to sell – be patient – being genuine is one of the best ways to attract leads and enquiries
Printed cotton canvas drawstring bag
Add your logo, name and contact details to a high quality cotton bag to remind your client to book a session every time they see it!
- Cotton drawstring bags available in four neutral shades
- Ideal for trips to the gym, park or leisure centre
- Full colour printing available for maximum impact
- Practical, sturdy and popular
Email marketing
Ideally you will book the next appointment after each session, but encouraging clients to subscribe to your email updates gives you an opportunity to add more value.
- Keep in touch by sending regular healthy living hints and tips
- Use a free* tool such as Mailchimp to manage your emails and track results
- Encourage word-of-mouth recommendations by inviting subscribers to forward your email to a friend
* Conditions apply. Check Mailchimp for the latest packages
Reward progress
When your clients succeed, you succeed.
As they experience more energy, changing body shape and increased confidence, their friends and family want to know their secret…
- Make it easy for them to promote your services with a range of branded practical products
- Reward clients with a colourful branded gift as they hit their weight loss milestones
- Create your own vibrant collection your clients will love
- Present different colour bags depending on goal reached
- Have fun and encourage social sharing
Run promotions
It’s unlikely you will need to run a promotion in the New Year, when fitness goals are front of mind.
But as the months pass, your client numbers may drop off.
Keep your diary full by running promotions that generate continuous enquiries and leads.
- Offer a free trial
- Invite clients to bring along a friend for free
- Offer a discount on bulk bookings
- Reward clients who refer a friend with a free session
Request a quote
Talk to us today about how branded bags could boost your marketing efforts in the new year and beyond.
Explore home delivery options, customer loyalty programs and more with our friendly and experienced team.
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Large Cotton Canvas Beach Bag 10oz / 300gsm
Available in 3 different bag colours
Bag dimensions: W:55 x H:36 x D:16