Chapman Butchers
Christmas Lunch Bag Case Study
Chapman Butchers is a family-owned butcher shop located in Glasgow. They are known for their high-quality meats, sausages, and artisanal products, focusing on locally sourced, ethically raised animals. They wanted to create a memorable Christmas experience for their customers by providing an eco-friendly packaging solution for their Christmas product deliveries and collections. They sought a packaging option that aligned with their commitment to sustainability and reflected the festive spirit.
This case study demonstrates the potential of creative and eco-friendly packaging solutions in enhancing a brand's image and fostering customer loyalty
They chose GoJute’s GJ040 jute bags as they offered the perfect amount of space and sturdiness for their intended purpose of packaging up Christmas lunch supplies. The bags were branded using hand-screen-printed water-based inks, and benefited from the following key features:
Biodegradable Material: The jute material used for these bags is fully biodegradable, aligning with the client’s sustainability goals.
Soft Cotton Webbed Handles: The bags were equipped with soft cotton webbed handles, ensuring ease of carrying and comfort for customers.
Branding: Chapman Butchers opted for printing on both sides of the bags, helping to reinforce brand recognition and making their packaging uniquely their own.
GoJute worked closely with Chapman Butchers to design an appealing layout for the jute bags and processed them as a bulk order to ensure that they would have an ample supply for their Christmas retail season. The bags were produced efficiently to meet their delivery timelines. Before shipping, each batch of bags underwent a strict quality control process to ensure that the printing and bag construction met the highest standards.
These bags stand to benefit Chapman’s in a number of ways:
Enhanced Brand Image: The jute bags with the company’s branding add a professional touch to the product deliveries and collections, enhancing the brand image.
Sustainability Promotion: The use of biodegradable bags aligns with Chapman Butchers’ commitment to sustainability, which resonates with their eco-conscious customers.
Increased Visibility: The branded jute bags act as mobile advertisements when customers carry them around town, leading to increased visibility and potential new customers.
The implementation of GJ040 jute bags as Christmas product bags for Chapman Butchers was a testament to the success of sustainable and well-branded packaging. The jute bags will not only elevate the customer experience during the festive season but also reinforce Chapman Butchers commitment to environmental responsibility. This case study demonstrates the potential of creative and eco-friendly packaging solutions in enhancing a brand’s image and fostering customer loyalty.