Iceland needed something distinctive that would justify purchase while authentically representing the company’s values and performing well as a shopping bag.

The solution was a carefully designed jute bag featuring luxury soft handles in natural that were comfortable to carry even when fully loaded. Iceland utilized every surface with three-color printing on both the front, back, and side panels, creating a wraparound visual effect that maximized space for branding and messaging. Each bag came complete with swing tags, perfect for purchase ease.

The results demonstrated strong customer appetite for quality sustainable products. Post-purchase surveys revealed high regular usage rates. The distinctive design meant Iceland bags became highly visible in communities across the UK, extending brand visibility far beyond Iceland stores. The bags eliminated substantial single-use plastic consumption, with each replacing numerous plastic bags over its lifetime. Brand tracking showed increased customer perception of Iceland as environmentally responsible.

Iceland’s premium jute bag demonstrates that sustainability and commercial success work together when companies invest in quality design and thoughtful presentation. The luxury soft handles in natural, three-color printing utilizing all surfaces including side panels, and swing tags perfect for purchase ease transformed a simple shopping bag into a desirable item customers were proud to display, reinforcing Iceland’s environmental credentials through tangible action.

Looking to create your own sustainable merchandise that provides endless use for your customers?