GoJute was tasked with creating a bag that reflected the premium quality of LÉA’s offerings while ensuring the safe packaging of glass containers. The challenge was to design a solution that combined sturdiness with visual appeal, reinforcing the brand’s identity while meeting practical requirements.

The Mini jute bag GJ034 was chosen for its ideal size, offering enough space to accommodate a variety of dishes while remaining compact and easy to handle. Its bright orange colour was carefully selected to align with LÉA’s branding, adding warmth and visual impact that made the bags instantly recognizable. To further enhance brand visibility, GoJute used a hand screen printing process to apply the bold LÉA logo on both sides of the bag. This method ensured a high-quality and durable print, complementing the overall design and reinforcing the premium nature of the product.

For added functionality, soft cotton handles were incorporated to provide a comfortable carrying experience. This practical detail not only improved the bag’s usability but also introduced an element of sophistication to the final design.

The collaboration between GoJute, Maison Bleue, and LÉA resulted in a product that seamlessly blended aesthetics with functionality. The printed jute bags effectively secured glass containers while serving as a strong branding tool. The distinctive orange bags, featuring the prominently displayed LÉA logo, became a recognizable symbol of the brand’s commitment to quality and style.

Through thoughtful design and close collaboration, GoJute successfully delivered a solution that met LÉA’s specific needs while reinforcing the brand identity cultivated by Maison Bleue. This project demonstrated how a well-designed packaging solution can enhance the customer experience and elevate a brand’s presence in the market.

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