Intermarché, one of France’s leading supermarket chains, sought a sustainable shopping bag solution that would reflect their commitment to environmental responsibility while offering customers a premium, reusable alternative to single-use plastics.

Intermarché partnered with GoJute to create custom-branded sustainable bags, including a version of the GJ014 Large Jute Bag – a bag that perfectly balanced sustainability, durability, and style. This high-quality lined jute fabric features a fine 14/15 weave, luxurious padded soft cotton handles, and generous dimensions of 45cm (W) x 40cm (H) x 17cm (D), making it ideal for weekly shopping trips.

The fine 14/15 weave jute fabric provided a premium look and feel that elevated the shopping experience, while the lined interior added durability and structure to handle heavy loads week after week. The padded cotton handles were a game-changer, offering genuine comfort even when fully loaded – essential for customer satisfaction and repeat use. At 45cm x 40cm with a 17cm gusset, the bag offered ample capacity for a substantial grocery shop while remaining easy to carry and store. The gusseted base provided stability and structure, and the natural jute canvas provided an excellent surface for Intermarché’s branding, creating a mobile advertisement that customers were proud to carry.

Intermarché customers embraced the bags enthusiastically, with the premium quality encouraging regular reuse and reducing reliance on disposable bags. The distinctive design became synonymous with conscious shopping, strengthening Intermarché’s position as an environmentally responsible retailer. The durable construction meant bags lasted for years rather than months, delivering exceptional value and reinforcing the sustainability message with every use.

Looking to create the perfect sustainable carrier for your customers to take far and wide?