Mangetout Cafe and Deli
Sustainable Branding Success: GoJute's Collaboration with Mangetout Cafe and Deli
This case study takes a look at the collaboration between GoJute and Mangetout Cafe and Deli in Kingsbridge, a local business with a strong commitment to sustainability. Mangetout Cafe and Deli sought a retail bag for their deli purchases that aligned with their eco-friendly values, and GoJute provided the perfect solution.
The collaboration between Mangetout Cafe and Deli and GoJute demonstrates the importance of choosing sustainable packaging solutions that align with a brand's values.
GoJute recommended the GJ033 medium square jute bag for its spacious design and sturdy construction, and the result was a retail bag that not only satisfied their sustainability requirements but also significantly boosted their branding and customer satisfaction.
Mangetout Cafe and Deli is a well-loved establishment in Kingsbridge, known for its commitment to offering high-quality, locally-sourced products in an eco-friendly and sustainable manner. Their dedication to environmentally responsible practices is central to their identity and values.
Mangetout Cafe and Deli approached GoJute with a unique requirement: a sustainable retail bag that customers could purchase on-site for their deli purchases. They needed a bag that could accommodate various items, including large store cupboard items and heavier products. The GJ033 medium square jute bag was a perfect match for their needs due to the following features:
Spacious Design: The square shape of the GJ033 bag provided ample space for Mangetout’s customers to store their deli purchases, making it a practical choice for their use.
Sturdy Construction: The bag’s robust construction ensured it could comfortably carry heavier items without any compromise in quality.
Sustainability: Jute is a sustainable and biodegradable material, aligning perfectly with Mangetout’s eco-friendly values.
Customisation: The bag was manufactured in a variety of colours, with Mangetout’s logo expertly screen printed on both sides of the bag to enhance their branding and visibility.
Comfortable Handles: The bag featured padded soft cotton handles, ensuring that it could be comfortably carried, even when filled with heavy items.
GoJute’s design team collaborated closely with Mangetout Cafe and Deli to create a custom bag that met their specific needs and incorporated their branding elements. The jute used for the bag was sourced from sustainable and ethical farms, aligning with Mangetout’s sustainability goals. Mangetout’s logo was expertly screen printed on both sides of the bag to create a visually appealing and branded product. The same logo was applied to each colour variation to create choice for the customer, without increasing production costs. GoJute conducted rigorous quality checks to ensure that each bag met the highest standards for strength, appearance, and sustainability.
The collaboration between Mangetout Cafe and Deli and GoJute yielded positive outcomes:
Sustainability: Mangetout Cafe and Deli was able to reinforce their commitment to sustainability and eco-friendliness by offering customers a jute bag that aligns with their values.
Branding Success: The custom bags served as effective branding tools, promoting Mangetout Cafe and Deli’s logo and enhancing their visibility among customers.
Customer Satisfaction: The padded cotton handles made the bags comfortable to carry, even when filled with heavy items, resulting in satisfied customers.
Sales Boost: As Chris from Mangetout Cafe and Deli noted, the bags were well-received by customers, resulting in increased sales and a positive response.
The collaboration between Mangetout Cafe and Deli and GoJute demonstrates the importance of choosing sustainable packaging solutions that align with a brand’s values. The GJ033 medium square jute bag met the specific needs of Mangetout Cafe and Deli, not only providing a sustainable packaging option but also enhancing their branding and customer satisfaction. This case study exemplifies how eco-conscious packaging choices can help businesses reinforce their commitment to sustainability and enjoy positive outcomes, including increased sales and customer appreciation.