Morgan Motor Company
The Morgan Motor Company provides a fitting antidote to mass-produced automotive manufacturing, bringing with it an exceptional mix of traditional craftsmanship and appropriate modern technology. Famous the world over for its unique blend of craft, heritage and pure driving experience, Morgan has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years. The same craftsmanship skills integral to the company’s founding in 1909 are as alive today as they have ever been, with every Morgan designed and built to be as individual as its owner.
When Morgan Motor Company partnered with Worcester Warriors Rugby Football Club as sponsors, they needed branded merchandise that would reflect their deep commitment to the local community while embodying the same values of quality craftsmanship and heritage that define their automotive legacy. They required practical, high-quality bags that fans and community members would genuinely use, representing both Morgan’s prestigious brand and their dedication to supporting grassroots rugby in the Malvern and Worcester region.
GoJute delivered two distinct bag solutions. The GJ014 Large Jute Bag features premium lined jute with fine 14/15 weave and luxury padded soft cotton handles, measuring 45cm wide by 40cm high with a 17cm base. This substantial bag offers exceptional durability and carrying capacity, perfect for matchday essentials or everyday use. The quality construction mirrors Morgan’s own commitment to lasting craftsmanship, with materials chosen for longevity rather than disposability.
The second bag Morgan Motor Company opted for was the GJCANV10 Cotton Canvas Bag in black, which provides a sleek contemporary alternative. This quality 10oz cotton canvas bag features a generous 15cm base and long over-the-shoulder handles, measuring 43cm wide by 39cm high. The black canvas offers a sophisticated backdrop for Morgan’s branding while providing the practical versatility fans need on matchday and beyond.
Both bags reflect parallel values between Morgan Motor Company and GoJute—commitment to quality materials, thoughtful construction, and products built to last. Just as Morgan rejects mass production in favour of individual craftsmanship, these bags represent sustainable alternatives to throwaway plastic. The choice of natural jute and quality cotton canvas demonstrates environmental responsibility without compromising quality or aesthetic appeal, aligning perfectly with Morgan’s heritage brand positioning.
This collaboration showcases Morgan’s deep roots in the local community. By sponsoring Worcester Warriors RFC and providing supporters with high-quality, reusable bags, Morgan demonstrates their commitment to the Malvern and Worcester region extends beyond manufacturing exceptional motorcars. These bags become tangible symbols of community partnership—carried to matches, used for local shopping, and serving as everyday reminders of Morgan’s investment in the area.
The project exemplifies how premium brands can engage communities through thoughtful merchandise choices. Rather than cheap promotional items destined for landfill, Morgan selected bags reflecting their brand values—quality, heritage, sustainability, and craftsmanship. Fans receive products they’ll genuinely value and use, creating authentic positive associations while supporting environmental responsibility through reusable alternatives.
Whether you’re a heritage brand seeking community engagement, a sports organization needing sustainable merchandising, or any business wanting branded bags that reflect commitment to quality and sustainability, GoJute delivers products built to the highest standards.
Looking to create branded bags that authentically represent your values and stand the test of time?