At their two Edinburgh bakeries, they have a devoted team, sometimes spanning generations of local families, all proud and careful guardians of their recipes, mixing techniques, and ever-growing range.

Their aim is the same now as it has always been to make tasty, wholesome food that is as simple and natural as possible, using the best ingredients they can. Thanks to trusted relationships with farmers and millers in the Scottish Borders, the Nairn’s range is made with only the finest wholegrain oats nature can provide. These oats are the number one ingredient in everything they make, ensuring that from breakfast to midnight feasts, customers are adding wholesome fibre, protein, vitamins, minerals and antioxidants to their diet, not to mention cholesterol-busting beta-glucans.

Today, Nairn’s is the largest producer of oatcakes in the UK, one of the country’s leading and most trusted gluten-free brands, with their range exported to over 30 countries. Whether your favourite is super-seeded or stem ginger, you won’t have to go far to find a fellow fan.For a brand steeped in over a century of Scottish heritage and committed to natural, wholesome ingredients, Nairn’s needed promotional materials that would reflect their values of simplicity, quality, and sustainability. They required something practical that customers would genuinely use and appreciate, while also serving as a visible representation of their brand at markets, events, and in everyday life.

We provided Nairn’s with the GJCOTT Cotton Bag, a quality 5oz cotton bag with long over-the-shoulder cotton handles. Measuring W 38cm × H 42cm, the bag was produced in a distinctive wine colour that perfectly complements Nairn’s brand aesthetic while standing out in a crowded marketplace. The generous size accommodates multiple product purchases, making it ideal for food festivals, farmers’ markets, and retail promotions.

The cotton bag solution aligned seamlessly with Nairn’s brand heritage and values. Just as their oatcakes have stood the test of time since 1896, the reusable cotton bag represents durability and longevity over disposable alternatives. The natural cotton material echoes their commitment to simple, natural ingredients and minimal processing. The practical design serves the same purpose as those sporrans and schoolbags that have carried Scottish oatcakes for centuries, updated for modern consumers who value sustainability.

The bags have become a valued customer touchpoint at food shows, trade events, and promotional activities across the UK and internationally. They provide excellent brand visibility while offering genuine utility to customers who share Nairn’s values of quality, tradition, and environmental responsibility. The wine colour choice proved particularly effective, creating a distinctive and recognizable presence that sets Nairn’s apart in the natural foods sector.

For a brand that has built its reputation on wholesome simplicity and standing the test of time, the cotton bag represents more than just packaging. It’s a continuation of their story, a practical tool that customers use day after day, and a visible commitment to the same principles that John and Sarah Nairn established in 1896. Quality, simplicity, and products designed to last.

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