Wine That's Fruit
Wine That’s Fruit is a family-run business based in Herefordshire, United Kingdom, crafting exceptional fruit wines from locally sourced produce. More than just a winery, they’re a community partner committed to supporting local growers and redefining what wine can be. Their vision is bold yet simple: to redefine the world of wine… one can at a time! Breaking away from convention, Wine That’s Fruit is pioneering a new era of fruit wine while proudly serving the UK market.
The company’s mission centres on creating fruit wine that everyone can enjoy, while building an ethical and responsible company that prioritizes both social and ecological impact. Their commitment extends to supporting the local community wherever possible and achieving carbon net zero by 2025.
As a brand built on sustainability and community values, Wine That’s Fruit needed packaging solutions that would reflect its commitment to environmental responsibility, provide practical and reusable options for customers at markets and events, align with its carbon net-zero goals, and reinforce its authentic, locally focused brand identity.
We provided Wine That’s Fruit with two versatile cotton products that perfectly complement their eco-conscious mission. The GJCANV8-SP Cotton Canvas Bag features quality 8oz cotton canvas construction with double-thickness 8oz cotton canvas handles for extra durability. With generous dimensions of W 40cm × H 40cm × D 16cm in natural fabric colour, this spacious tote offers ample room for multiple wine cans and bottles, making it ideal for market shopping and promotional events. The reinforced handles ensure comfortable carrying even when fully loaded.
The GJCOTTBP 5oz Cotton Backpack complements the canvas bag perfectly with its quality 5oz cotton construction and 100% cotton drawstrings that double as shoulder straps. Measuring W 32cm × H 44cm in natural fabric colour, this versatile drawstring backpack provides a practical, hands-free carrying option that appeals to Wine That’s Fruit’s active, outdoor-loving customer base.
Both products seamlessly integrated into Wine That’s Fruit’s brand ecosystem. The natural cotton materials support their carbon net zero initiative while providing excellent brand visibility as reusable bags serve as walking advertisements at farmers’ markets and community events. Customers genuinely appreciate and utilize these practical, high-quality bags, and the natural aesthetic reinforces the company’s commitment to authentic, locally sourced products. The two distinct styles cater to different customer preferences and use cases, offering versatility across various touchpoints.
The partnership with Wine That’s Fruit demonstrates how the right packaging solutions can amplify a brand’s core values. By choosing sustainable, reusable cotton products, they’ve not only reduced their environmental footprint but also created lasting touchpoints with their community—bags that carry their message long after the wine is enjoyed. Quality products that reflect quality values, the perfect match for a brand redefining wine, one can do at a time.
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