Tribe Yarns cotton drawstring bag case study
Knitting is bigger than ever, and with Tribe Yarns championing the activity for fun, therapy and snuggling, it’s hard to resist.
Gone are the days of knitting being seen as a parlour hobby for white-haired women in rocking chairs… knitting is mainstream and has never been cooler.
After multiple pandemic lockdowns in the early 2020s, knitting saw a resurgence in popularity, with extreme knitters and online knitting groups taking off.
Tribe Yarns was launched by self-confessed yarn snob, Milli Abrams in 2018 and has since grown to be a thriving community, a training provider, retail outlet and safe space where ‘sanity breaks’ are encouraged.
These adorable cotton drawstring bags fit the brand perfectly. They are ideal for storing balls of yarn, knitting needles and projects-in-progress.
They also give Tribe Yarns an enduring presence in customers’ homes, ensuring brand awareness and driving repeat purchases.
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