The event’s comeback was a cause for celebration, and what better way to mark this occasion than with an eye-catching jute bag? This case study delves into the success story of a jute bag manufactured and printed by GoJute International for the Royal Cornwall Show in 2023.

The Choice of Bag

For this significant return of the Royal Cornwall Show, the organisers decided to collaborate with GoJute and selected the GJ030 portrait jute bag. This bag was specifically chosen for its outstanding features, such as its luxurious padded handles made from soft cotton, which ensured both comfort and durability. The decision to use jute was in line with the show’s agricultural theme, given jute’s rustic and environmentally friendly characteristics.

The Design

The design of the jute bag was an integral part of the Royal Cornwall Agricultural Association’s wider marketing campaign. The team at GoJute collaborated closely with the event organisers to ensure that the design perfectly represented the essence of the show. The choice of teal and magenta as the bag’s primary colours created a striking contrast against the natural jute fabric, making it visually appealing and memorable. The design effectively captured the agricultural and rustic spirit of the event, resonating with attendees.

Popularity and Demand

The GJ030 jute bags manufactured for the Royal Cornwall Show were an instant hit. On the opening day of the show, they became an undeniable crowd-pleaser, resulting in a remarkable achievement for both the event and GoJute. The bags were met with overwhelming demand, so much so that they sold out completely on the first day. This unexpected success took everyone by surprise, highlighting the appeal and value of the jute bags.

The Impact

The popularity and quick sellout of the jute bags had a significant impact on the Royal Cornwall Show. It not only provided a memorable souvenir for attendees, but also acted as a powerful branding and marketing tool for the event. The bags, with their vibrant colours and the event’s logo, became a walking advertisement for the Royal Cornwall Show, extending the reach of the event far beyond its location. Attendees were not only delighted by the show but also had a functional and stylish memento to take home.

The Royal Cornwall Show’s decision to partner with GoJute for their jute bag needs in 2023 proved to be an exceptional one. The bags, with their high-quality design and eco-friendly material, resonated with the show’s theme and values. Their rapid sellout on the opening day showcased their immense popularity, making them an integral part of the event’s success. The jute bags left a lasting impression on attendees, serving as a tangible and memorable representation of the Royal Cornwall Show and demonstrating the power of well-designed promotional items.